Proposal · v1.0 May 2026
Prepared for Sample Client

A new digital chapter for
Sample Client.

A focused engagement covering brand strategy, web platform, and AI-assisted operations, designed to move the business from where it is today to where leadership wants it next quarter.

Client
Sample Client
Engagement
Strategic engagement
Proposal date
May 2026
Valid until
30 days from issue
Introduction

We design the work, then we build it.

The Mok Company partners with leadership teams that want premium digital execution without the overhead of a traditional agency. We bring strategy, design, and engineering under one roof, and we run engagements like products: scoped tightly, shipped weekly, measured against outcomes you actually care about.

Scope of work

What this engagement covers.

The scope below is the baseline for this proposal. Everything is modular; we can lift any block in or out as priorities shift.

01

Brand & positioning

Audit of current identity, sharpening of voice and visual system, and a tightened story your team can use across decks, web, and social.

Deliverable · Brand brief + assets
02

Web platform

A modern, fast, accessible site built on Next.js and Vercel. CMS-driven where it helps, static where it matters, and ready for analytics from day one.

Deliverable · Production site
03

AI-assisted operations

Practical AI workflows around content, briefing, and reporting. Nothing speculative; everything grounded in measurable time saved.

Deliverable · Internal AI workflows
Our approach

How we work together.

We work in tight, accountable cycles. Every week ends with something you can review live, not in a slide.

A

Discovery & alignment

Stakeholder interviews, audit of what exists, and a written alignment document that sets the bar for everything that follows.

B

Design & prototype

Visual direction, interaction design, and a clickable prototype so the work is real before code starts.

C

Build & ship

Weekly deploys to a staging environment. You see progress every Friday, with a working URL and a written changelog.

D

Handover & care

Documentation, training session for your team, and an optional ongoing care plan for the first 90 days post-launch.

Timeline

An indicative six-week plan.

Dates are placeholders pending kickoff confirmation. Final timeline is set in the kickoff document.

W1

Discovery

Workshops, audits, and the alignment doc.

Week 1
W2

Direction

Visual direction and information architecture.

Week 2
W3

Design

Page-by-page design across desktop and mobile.

Week 3
W4

Build

Frontend in production stack with weekly previews.

Week 4
W5

Integrate

CMS, analytics, AI workflows, QA passes.

Week 5
W6

Launch

Soft launch, training session, handover docs.

Week 6
Investment

Transparent investment.

All amounts are exclusive of VAT and any third-party software licences. Payment terms are 50% on kickoff, 25% on design sign-off, 25% on launch.

Brand & positioning

Audit, voice, visual system refresh, brand brief.

Placeholder

Web platform

Design, build, deploy, content migration, training.

Placeholder

AI-assisted operations

Workflow design, prompts library, two custom integrations.

Placeholder

Project management & QA

Weekly reviews, written changelogs, QA passes.

Placeholder
Total estimated investment
Placeholder

Final figures are confirmed in the engagement letter once scope is locked. Anything outside the scope above is quoted separately before any work starts.

Next steps

What happens after you say yes.

Once you confirm, we issue an engagement letter and a kickoff document within two business days. Kickoff workshop happens the week after, and weekly delivery cadence starts immediately after that.

Ready when you are.

Reply to this proposal or reach out directly. We will set up a 30-minute call to lock the scope, the team, and the dates.