Turbo Egypt Compression
Proposal · v1.1 April 2026
Prepared for Turbo Egypt Compression

Extending Turbo's digital presence into
Arabic markets & B2B channels.

Phase 2 covers Arabic website localization, LinkedIn brand management, SEO, and paid advertising — turning Turbo's digital foundation into a multi-channel lead generation engine for the Egyptian and regional air and gas compression market.

Arabic Website · RTL
LinkedIn Management
SEO · EN + AR
Paid Advertising
B2B Lead Gen
EGP 38K
One-Time Setup
Arabic Website launch
EGP 45K
Monthly Package
LinkedIn · SEO · Media Buying
EGP 35K
Ad Spend /mo
Billed separately
3
Services
Monthly retainer · 3-mo min
01 — Introduction

From brand foundation to market growth.

Turbo Egypt Compression has completed Phase 1 with The Mok Company — brand identity, brand book, website with admin CMS, and a redesigned company profile. Phase 2 takes the next step: extending that digital presence into Arabic-speaking markets and building a repeatable B2B lead generation engine through LinkedIn, SEO, and paid advertising.

1
Launch an Arabic digital presence

A fully localized Arabic website with RTL layout, professional translation, and Arabic SEO — making Turbo accessible to the region's Arabic-speaking industrial buyers.

2
Build LinkedIn as a lead generation channel

The Mok Company will operate as Turbo's dedicated marketing team, publishing 8-12 posts per month, managing community engagement, and building B2B thought leadership in the air and gas compression industry.

3
Scale visibility with SEO and paid ads

Organic search optimized for 15 target keywords (English + Arabic), and paid campaigns on LinkedIn and Google to accelerate visibility and capture high-intent leads from industrial buyers.

02 — Why The Mok Company

Built like a product, not a project.

Three things separate us from a traditional agency engagement: tight scope, weekly delivery, and a single team that owns the whole journey.

01

Scoped tightly

Every engagement starts with a written alignment doc. No ambiguity on what's in, what's out, or what 'done' looks like.

02

Shipped weekly

Every Friday ends with something you can review live on a staging URL, not in a slide deck.

03

One team, end-to-end

Strategy, design, and engineering in one room. No hand-off tax, no agency telephone game.

03 — Scope of Work

What this engagement covers.

Six scope items across one-time projects and ongoing monthly services, plus two bonus deliverables already completed.

01

Arabic Website Version

A fully localized Arabic version of the Turbo website, ensuring the brand reaches Arabic-speaking clients with the same professional quality as the English version. Full RTL layout, professional Arabic translation of all content, Arabic typography optimization, language switcher (EN/AR), Arabic SEO meta tags and structured data, and Arabic admin CMS support for ongoing content updates.

--

HTML Email Signatures Completed

Professional HTML email signatures designed to match the Turbo brand, reinforcing identity in every email communication. Responsive design compatible with Gmail, Outlook, and Apple Mail. Configurable fields for up to 5 team members. Delivered as a bonus.

--

LinkedIn Company Page Setup Completed

Professional setup and optimization of Turbo Egypt Compression's LinkedIn company page with complete brand assets, custom banner design, company description, and service pages. Delivered as a bonus.

02

LinkedIn Monthly Management

The Mok Company will operate as Turbo's dedicated marketing team for LinkedIn — managing content, community engagement, and thought leadership to build your B2B pipeline. 8-12 posts per month with custom visual design, content calendar with advance planning, community management including comments and messages, monthly analytics report, and hashtag strategy optimization.

03

SEO Monthly Services

Search engine optimization to drive organic visibility for the Turbo website (English and Arabic), targeting industrial B2B search terms. Up to 15 target keywords tracked and optimized, technical SEO audit and ongoing optimization, on-page SEO for all pages, Google Search Console and GA4 setup and monitoring, monthly performance reports, 2 SEO-optimized content pieces per month, local SEO with Google Business Profile management, and backlink strategy to industrial directories.

04

Media Buying & Paid Advertising

Strategic paid advertising campaigns across LinkedIn and Google to accelerate visibility and lead generation. LinkedIn Ads include sponsored content targeting decision-makers, lead gen form ads, account-based marketing (ABM), retargeting, and A/B testing. Google Ads include search campaigns targeting high-intent keywords, remarketing, and Arabic/English campaign variants with monthly performance dashboards.

04 — Our Approach

How we work together.

Tight, accountable cycles. Every month ends with measurable results, not a slide deck.

A

Discovery & alignment

Kickoff call, scope confirmation, access setup, platform review, and a written alignment document that sets the bar for everything that follows.

B

Execute & deliver

One-time projects scoped and delivered on deadline. Monthly services run on a content calendar with weekly check-ins and monthly deliverables.

C

Optimise & report

Every monthly service includes a performance report with key metrics — LinkedIn engagement, SEO rankings, ad spend ROI — so you see the numbers behind the work.

D

Iterate & grow

Monthly performance reviews inform the next cycle. We double down on what works and adjust what doesn't — continuously improving results.

05 — Project Timeline

Phased delivery. Ongoing momentum.

The Arabic website launches within 2-3 weeks. Monthly services start the month after kickoff and run continuously with a 3-month minimum commitment.

Week 1-3

Arabic Website Launch

One-time project
Scope
Full Arabic RTL implementation, translation, typography, SEO, CMS support
Arabic site live on staging, UAT, production launch
Month 1

Marketing Launch

All services start
Scope
LinkedIn content calendar kicks off, SEO audit and keyword setup, ad campaigns configured and launched
First monthly report at end of Month 1
Monthly

Ongoing Services

Continuous
Scope
Monthly LinkedIn content + community management, SEO optimization + content, ad campaign optimization + reporting
Monthly performance dashboard and review call
06 — Commercial Details

One-time setup. Ongoing growth.

A single one-time project to launch the Arabic website. Monthly services optimised as a combined package for the best value.

Budget Summary

All amounts exclusive of 14% VAT
One-Time Project
Arabic Website Version
EGP 38,000
Full RTL localization · 2-3 weeks delivery
  • ✓ Full RTL layout implementation
  • ✓ Professional Arabic translation of all content
  • ✓ Arabic typography and font optimization
  • ✓ EN/AR language switcher in navigation
  • ✓ Arabic SEO meta tags and structured data
  • ✓ Arabic admin CMS for ongoing content updates
  • ✓ Cross-browser and mobile responsive testing
Total Budget
One-time project · 2-3 weeks delivery · 40/30/30 payment milestones
EGP 38,000

Monthly Services — Retainer Options

3-month minimum commitment · Billed monthly in advance
Choose your monthly engagement model
Combined Package Best Value
LinkedIn + SEO + Media Buying · Save EGP 6K/mo
EGP 45,000/mo
LinkedIn Monthly Management
8-12 posts · community management · analytics
EGP 18,000/mo
SEO Monthly Services
15 keywords · technical SEO · 2 content pieces/mo
EGP 18,000/mo
Media Buying Management Fee
LinkedIn Ads + Google Ads · ABM · retargeting
EGP 15,000/mo
Ad spend of EGP 35,000/month minimum (recommended) is billed separately — paid directly to ad platforms or through MOK. All amounts +14% VAT. Monthly performance reports included with every service.
Combined Package ★ Best Value
EGP 45,000/mo
LinkedIn + SEO + Media Buying
Individual Services
EGP 51,000/mo
Purchased separately · Save EGP 6K/mo
The combined package saves you EGP 6,000 per month. LinkedIn management + SEO + media buying in one predictable monthly fee. Ad spend of EGP 35,000/month billed separately.
Recommended Monthly Investment
Monthly Retainer
EGP 45,000
Combined Package
LinkedIn + SEO + Media
Ad Spend Budget
EGP 35,000
Per month minimum
Billed separately
You Save
EGP 6,000
Per month vs individual
3-month minimum
07 — Hosting & Post-Delivery

What's included.
What's not.

The monthly retainer covers content creation, community management, SEO optimization, and ad campaign management. Certain third-party costs and ad spend budgets are excluded — detailed below so there are no surprises.

Excluded

Not Covered by Monthly Fee

  • ✗ Ad spend budget (EGP 35K/mo recommended, billed separately)
  • ✗ Third-party advertising platform fees
  • ✗ Premium stock imagery or media licenses
  • ✗ Video production and editing
  • ✗ Major website redesign or new feature development
  • ✗ Additional content beyond agreed scope
  • ✗ Emergency 24/7 on-call support
Important Note

Ad Spend Budget

The media buying management fee covers campaign strategy, setup, monitoring, and optimization. The ad spend budget itself (recommended EGP 35,000/month minimum) is separate and can be paid directly to the ad platforms or managed through The Mok Company with full transparency.

Full ownership. No lock-in. No licensing fees.

On final delivery of the Arabic website you receive full ownership of all source code, translation assets, and documentation produced during this engagement. Unrestricted rights to operate, modify, and scale. The Mok Company retains no claim over deliverables.

Trusted By

Companies that
chose The Mok Company.

A growing portfolio of brands across energy, hospitality, travel, automotive, retail, and real estate — all delivered under one roof.

  • Raya Holding
  • Danone
  • Roche
  • Nivea
  • JCB
  • Renault Trucks Egypt
  • Lexus Yemen
  • Hino Yemen
  • Alepca Group
  • Bakier Stationery
  • Badie Architects
  • Futura Energy
  • Platinum Properties
  • Triangle Heavy Equipment
  • iConcierge
  • Flybook
  • Taggz
  • Profilers
  • Kreative Koncept
  • Kazkhan
  • Sol
  • Willows
  • Attasons
10 — Next Steps

Ready to start.

Five steps from where we are today to launch.

1
Review and confirm service selection (Arabic website + monthly package)
Turbo
2
Confirm start date and milestone schedule
Both Parties
3
Sign service agreement and process first payment (Arabic website 40%)
Turbo
4
Kickoff call — scope confirmation, translation assets, platform access
Both Parties
5
Arabic website development starts immediately; monthly services begin the following month
The Mok Company
Let's build it.

Where innovation
meets execution.

The Mok Company is a multidisciplinary business and technology consultancy dedicated to empowering organisations through tailored strategy, intelligent systems, and scalable solutions — from concept to creation. Let's build the next phase of Turbo Egypt Compression's digital presence together.

Email
mokhtar@themok.company
Phone
+20 122 644 8070
Web
themok.company
Office
18 El Sudan St, Mohandessin, Giza