A complete digital platform for
TheDustClub.
Marketing site, booking platform, membership engine, and discovery experience — delivered in three phases across six to nine months. Each phase ships independently and is owned by you on day one.
From website to platform — without rebuilding twice.
TheDustClub is moving from a static brand site to an operating platform: bookings, memberships, media delivery, and discovery built around the desert experience. This proposal stages that move into three independent phases so revenue and operations are unblocked early, then expanded with confidence.
Ship a real platform in Phase 1
Bilingual marketing site live, plus the admin panel and customer portal handling every reservation end-to-end. The team runs the business from the dashboard from Month 3.
Turn the platform into a revenue engine in Phase 2
Paid memberships with annual credits, premium add-ons for photography, and a scalable cloud-storage backend ready for the volume that comes with paid members.
Make the experience discoverable in Phase 3
Map-driven route exploration, modular adventure builder, and a loyalty program that rewards repeat guests and unlocks new content over time.
Why phase it.
Three reasons we stage the build instead of trying to deliver everything in one drop.
Revenue first
Phase 1 makes booking real. The marketing site converts, the dashboard runs operations, and payments flow. Everything after that builds on real traffic and real data.
Architecture compounds
Each phase is built on the foundation of the last. Memberships extend the booking engine. Routes extend the experience catalog. Loyalty extends the customer portal. Nothing is rewritten.
Off-ramps every quarter
You can stop after any phase. Each one is a complete, owned, production-grade system. No ongoing dependency on us to keep operating.
What ships in each phase.
Phase 1 unlocks operations and revenue. Phase 2 turns the platform into a paid-membership business. Phase 3 builds the discovery and loyalty layer that drives repeat visits.
Foundation · Months 1–3
Bilingual marketing site (EN/AR + RTL), admin control panel, customer portal, full bookings & calendar, experience catalog with seasonal pricing, Paymob payments, automated email + media delivery, role-based access, revenue and bookings analytics. The team operates the business from this platform from end of Month 3.
Revenue Engine · Months 3–6
Paid membership tiers with annual credits and priority booking, premium photography add-on with its own delivery flow, cloud-storage migration to AWS S3 or Backblaze B2 with CDN-backed delivery and cost monitoring. Foundational infrastructure ready before media volume scales.
Discovery & Loyalty · Months 6–9
Interactive desert map with point-to-point routes, modular adventure builder with mission formats and dynamic pricing, points-and-milestones loyalty program with portal dashboard and bonus points for reviews and referrals.
How we run it.
Tight cycles. Every Friday ends with something live on staging that you can review before code merges to production.
Discovery per phase
Each phase opens with a one-week discovery sprint: stakeholder interviews, technical audit of the previous phase, and a written alignment doc that locks scope before any code is written.
Design before build
UI direction, page-by-page design across desktop and mobile, clickable prototype on Figma. You see the work feel real before development starts.
Weekly delivery
Continuous deploys to a staging environment. Every Friday: a working URL, a written changelog, a 30-minute review call.
Phase handover
Each phase ends with documentation, a training session for your team, and a clean handover. You can take operations in-house at the end of any phase.
Three phases.
Six to nine months.
Indicative weeks per phase. Phase 2 starts after Phase 1 sign-off. Phase 3 is optional and can be deferred or scoped down without affecting Phases 1 and 2.
Foundation — Marketing Site + Booking Platform
Revenue Engine — Membership · Premium Add-ons · Cloud Storage
Discovery & Loyalty — Routes · Missions · Loyalty Program
Fixed budget per phase.
Pay as we deliver.
Each phase has a fixed price. You commit phase by phase. No surprises, and you can pause or stop after any phase with full ownership of everything delivered to that point.
Budget Summary
Milestone Payments
The platform, delivered.
Support if you want it.
Infrastructure runs on Vercel for the marketing site and the booking platform, AWS S3 (or Backblaze B2) + CDN for media. TheDustClub owns everything end-to-end. Post-delivery support is optional.
Free Maintenance
First quarter after each phase launch is free — bug fixes, security updates, daily backups. Lets you stabilize before any ongoing commitment.
Vercel + Cloud Storage
Vercel hosting + AWS S3/Backblaze B2 storage + CDN. Range depends on traffic, member volume, and media usage. Your team can take ownership at any time.
Managed Maintenance
Code updates, security patches, daily backups, monitoring, and 4 hours of feature work per month. Optional and cancellable any quarter.
Full ownership at every phase. No lock-in.
After each phase ships, TheDustClub owns the source code, infrastructure setup, and documentation in full. You can pause the engagement, switch providers, or take operations in-house at the end of any phase. The Mok Company retains no claim over deliverables.
Companies that
chose The Mok Company.
A growing portfolio of brands across energy, hospitality, travel, automotive, retail, and real estate — all delivered under one roof.
Recent work, live in production.
A snapshot of platforms shipped under The Mok Company across enterprise, e-commerce, real estate, energy, and hospitality.
Ready to start Phase 1.
Six steps from approval today to a kickoff workshop next week and Phase 1 work starting Week 1.
Where innovation
meets execution.
The Mok Company is a multidisciplinary business and technology consultancy dedicated to empowering organisations through tailored strategy, intelligent systems, and scalable solutions — from concept to creation.