A complete digital platform for
TheDustClub.
A premium, gamified digital platform — combining memberships, point-to-point routes, missions, AI automation, admin operations, and scalable media storage. Plus ongoing monthly services to keep your brand growing across social, search, and paid channels.
From checklist to platform — built module by module.
TheDustClub is building more than a website — it's building a complete adventure experience platform. This proposal breaks the build into six modular components, shipped across two phases, backed by ongoing monthly services that keep your social channels, search presence, and paid campaigns running at full throttle. Each module is independently checkable — you choose what's in scope, we build it, you own it.
Launch a premium membership-driven platform
Membership tiers with annual credits, priority booking, test drives, extra car rentals, add-ons, and a members-only portal — turning one-time adventurers into recurring members.
Build an immersive route & mission experience
Interactive map with point-to-point routes, customizable adventures, mission formats (1h/2h/day), gamified progression, badges, equipment packages with speakers and gear, and full route history for every customer.
Automate customer engagement with AI
Website AI chatbot for instant answers, Instagram + Facebook auto-reply powered by your knowledge base, and a loyalty program that turns repeat guests into members — running alongside monthly social, SEO, and ad services.
Built modular. Shipped in phases. No lock-in.
Three principles that keep this engagement focused, flexible, and fair.
You pick the modules
The six modules below are independent. Tick what you need now, add more later. Each module is priced individually so you never pay for what you don't use.
Two delivery phases
Phase 1 ships the core MVP in 8-10 weeks. Phase 2 extends with advanced features. You can stop after Phase 1 with a complete, production-ready platform.
Monthly growth services
Beyond the platform build, ongoing monthly services keep your brand visible — social media management, SEO, and paid advertising in a single combined package or individually.
Six modules. Check what you need.
Each module is independently deliverable. Modules 1-6 cover the platform. Monthly services run alongside after launch. Modules 1, 2, 5, 6 ship in Phase 1. Modules 3 (advanced) and 4 (advanced) ship in Phase 2.
Module 1 — Membership System Phase 1
Multiple membership tiers with yearly prices, annual credit/slot system, high-priority booking, test drive option, members-only section, exclusive offers, logistics issue tracking, extra car rentals, and paid add-ons (equipment, speakers, photography).
Module 2 — Routes & Customer Journey Phase 1
Point-to-point routes with checkpoints, interactive exploration map, difficulty indicators, customizable adventures (remove parts), flexible options by time/difficulty, and full route history for every customer.
Module 3 — Missions & Gamification Phase 1 + 2
1-hour, 2-hour, and day-use missions with full equipment packages (speakers, adventure gear), gamified challenges that unlock new trips, interactive cinematic journey on the website, badges and achievements (Phase 2), and loyalty program for repeat guests (Phase 2).
Module 4 — AI Chatbot & Social Automation Phase 1 + 2
Website AI chatbot for instant answers on memberships, routes, pricing, add-ons. Guides users toward booking. Instagram & Facebook auto-reply with AI (Phase 2), escalation to your team, and a structured knowledge base powering everything.
Module 5 — Admin & Operations Phase 1
Manage memberships and yearly credits, routes and missions, car availability, add-ons and packages, logistics issues and extra rentals, internal tasks for issue resolution, and revenue/booking analytics dashboard.
Module 6 — Media Storage & Add-ons Phase 1
AWS S3 or Backblaze B2 cloud storage with CDN-backed delivery. Special photography as paid add-on with its own delivery flow and customer galleries linked to route history.
How we run it.
Tight cycles. Every Friday ends with something live on staging that you can review before code merges to production.
Discovery per phase
Each phase opens with a one-week discovery sprint: stakeholder interviews, technical audit of the previous phase, and a written alignment doc that locks scope before any code is written.
Design before build
UI direction, page-by-page design across desktop and mobile, clickable prototype on Figma. You see the work feel real before development starts.
Weekly delivery
Continuous deploys to a staging environment. Every Friday: a working URL, a written changelog, a 30-minute review call.
Phase handover
Each phase ends with documentation, a training session for your team, and a clean handover. You can take operations in-house at the end of any phase.
Two phases. Modular delivery.
Phase 1 ships the core MVP in 8-10 weeks. Phase 2 extends with advanced features. Each phase is independently shippable.
MVP Launch — Memberships, Routes, Admin, Storage
Advanced — Gamification, Automation, Loyalty
Pick your modules. Pick your pace.
Each module and monthly service is priced individually. No surprises — you only pay for what you select. Pricing available on request.
Module-Based Pricing
Ongoing growth, every month.
Beyond the platform, keep your brand growing with social media management, SEO, and paid advertising — in one combined package or as individual services.
Combined Package — Social + SEO + Ads
Minimum 3-month commitment. Ad spend (if applicable) billed separately. Monthly performance reports included with every service. All amounts +14% VAT.
What's included.
What's not.
The platform build covers development and setup. The monthly retainer covers ongoing growth. Certain infrastructure and third-party costs are separate.
Full Platform Delivery
- ✓ All selected modules built and deployed
- ✓ Source code ownership — full transfer on each phase
- ✓ 30-day post-launch support per phase
- ✓ Documentation and team training session
Not Covered by Project Fee
- ✗ Cloud hosting (Vercel + S3/B2) — $50-250/mo range
- ✗ Domain registration and SSL certificates
- ✗ Third-party API usage fees (maps, AI, payments)
- ✗ Ad spend budget for paid campaigns
- ✗ Premium stock imagery or media licenses
- ✗ Ongoing monthly services (separate retainer)
Optional Monthly Services
The platform build is a one-time project. Monthly retainer services (Social Media Management, SEO & Content, Paid Advertising) are separate engagements that run alongside the platform. You can start, pause, or cancel them at any time with 30-day notice.
Full ownership at every phase. No lock-in.
After each phase ships, TheDustClub owns the source code, infrastructure setup, and documentation in full. You can pause the engagement, switch providers, or take operations in-house at the end of any phase. The Mok Company retains no claim over deliverables.
Companies that
chose The Mok Company.
A growing portfolio of brands across energy, hospitality, travel, automotive, retail, and real estate — all delivered under one roof.
Recent work, live in production.
A snapshot of platforms shipped under The Mok Company across enterprise, e-commerce, real estate, energy, and hospitality.
Ready to start Phase 1.
Six steps from approval today to a kickoff workshop next week.
Where innovation
meets execution.
The Mok Company is a multidisciplinary business and technology consultancy dedicated to empowering organisations through tailored strategy, intelligent systems, and scalable solutions — from concept to creation.